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press conference

ALESSIA CARAon her album, Love and Hyperbole

WORDS Alexa Swantek  TALENAlessia Cara  PR °1824  

Alessia Cara’s new album Love and Hyperbole is the sun shining through after a week of rain. It's the slow exhale after a long cry. It’s swallowing a bitter pill with a sweet drink. It is the sting of loss and the salve of love. It’s an album of balance; light and dark, two halves of a whole. The duality of Alessia’s feelings about love and loss is expertly expressed as each song builds off one another to create a beautiful yet real image of relationships with oneself and others.

Alessia speaks about the album’s cover and how it represents the songs inside. The image is two versions of herself holding one another up from falling, with a deep red backdrop. On the cover’s color, she says, “It has some warmth in it with some cool undertones. I think the contrast of that is very indicative of what the album means to me. The album is all about contrast, and how we need it in life. I think that’s what makes life beautiful - the negative and positive- working in tandem. It just felt like the right thing to represent the music.” She also speaks on the image, saying that it’s about duality and being, “rooted in trust” and “having your own back.”

These themes shine through each song. For example, in “Drive,” she writes about running from feelings and responsibility to be reckless and free. The lyrics, “I wanna take the wheel of a car that I just stole/ Let the rain funnel in from the window right on/ Sever things that I fight off/ Watch 'em crash like glass on the sidewalk” show the need to escape and isolate from all external things. However, in “Slow Motion” later in the album she sings, “I like to keep my cool, but you're divine/ Mother Nature must've taken her time/ Come on, take me away, I'll let you drive.” As the album progresses, it also feels like it opens, arms wide, in a trust fall. This harkens back to Alessia’s comments on being willing to catch yourself and being self-reliant. She says, “This album is as much about self love as it is romantic love.” As the album continues, she allows herself to fall in love, knowing that she’ll be able to catch herself if no one else does.

"I think that's what makes life beautiful - the negative and the positive - working in tandem."  

Slow Motion by Alessia Cara
OFFICIAL LYRIC VIDEO 

 

Another example of this is in the first track, “Go Outside!” The song gives a sense of hopelessness, numbness, and isolation. She sings, “But what's out of sight's not out of mind/ I know the rain, but how do I let in the light?” However, in “Fire,” she sings, “Golden boy in dirty jeans/ Painting me in your light, I wonder why / I couldn’t see it.” Alessia calls “Fire” the most personal song on the album. She says, “‘Fire’ is the first time I’ve written a love song without any fear attached to it or any stubbornness around it. I feel like when I go to write love songs, there is always an angle of melancholy or fear. I tend to get negative about love and the outcomes of love, but I think this song is the first time I’ve written about it in a happy, free way. It’s just a love letter. There are no bells and whistles and that feels kind of scary.” The song has a freedom to it like the sun shining through an open window after a long winter. These are the good parts of love that she wants her listeners to feel. 

Alessia talks about advice she has to give, especially for young women. She says, “We see pain and loss and joy and love as two different things. I do think having contrast in life is super important. You cannot know love and joy without having loss and pain and vice versa. I hope people see they can take a hard time and shape that, instead of pushing it away, and use it to teach you so many things and inform so much of who you are. Loss and pain mean you’ve loved and tried your best.” She urges young women to look at their “failures” as little triumphs that get us closer to who we truly are. Her album gives the same message of using bad experiences in love or life to inspire motivation rather than running away from our problems. 

"Loss and pain mean you've loved and tried your best." 

Fire by Alessia Cara
OFFICIAL LYRIC VIDEO 

 

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Listen to her new album Love and Hyperbole HERE
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